Terms of Use

Lu (Ask Lu) is provided by Byoond (ABN 43 303 301 532). In these terms, “we” means Byoond and “you” means the person or business using Lu. By using the service, you agree to these terms.

Lu checks whether a brand shows up in AI assistant answers (ChatGPT, Gemini and Perplexity) for buyer questions, checks whether the site is technically accessible to those systems, and gives you recommendations. A subscription measures the same approved questions every 7 days and includes up to 4 website texts per paid month, of up to 1,200 words each.

Results are a snapshot of one moment. AI answers are generated by third-party systems that change without notice, so the same report run on a different day can show a different result. That’s a feature of what we’re measuring, not a fault.

Lu doesn’t guarantee your brand will start being mentioned, and has no influence over how OpenAI, Google or Perplexity decide what to recommend. We have no commercial relationship, partnership or affiliation with any of them.

The subscription is available for 1 month (AUD 157), 3 months (AUD 424), 6 months (AUD 785) or 12 months (AUD 1,413). The full price of the period you choose is charged upfront through Stripe, in Australian dollars. No GST is charged.

Plans of 3 months or more start with a 7-day free trial, with 1 report and 1 website text. A card is required. We email you before the trial ends. If you cancel before it ends, you aren’t charged. If you don’t, the price of the plan you chose is charged when the trial ends. The monthly plan has no free trial.

Your plan renews automatically for the same period until you cancel. The price of a period you’ve already paid for never changes. If the price for your next period changes, we’ll tell you by email before the renewal, so you can cancel first if you prefer.

You can cancel any time from your account. You keep access until the end of the period you’ve paid for, and you won’t be charged again. Because plans are paid upfront, we don’t refund a paid period if you change your mind. This doesn’t affect your rights under the Australian Consumer Law, set out below.

Our services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these terms excludes, restricts or changes those rights.

For a major failure with the service, you’re entitled to cancel and get a refund for the unused part of your plan, or compensation for its reduced value. You’re also entitled to be compensated for any other reasonably foreseeable loss or damage. If a failure isn’t a major failure, you’re entitled to have it fixed in a reasonable time and, if it isn’t, to cancel and get a refund for the unused part of your plan.

Only scan sites you have the authority to scan. You may not use the service for anything illegal, try to get around usage limits, resell the reports as your own service without a written agreement, or attack Lu’s infrastructure.

Your site’s content stays yours. Lu’s software, methodology and report format stay ours. You’re free to use your reports within your business and with your clients.

Business decisions made from the reports are the responsibility of whoever makes them. Subject to your rights under the Australian Consumer Law, and to the extent the law allows, our total liability to you is limited to the amount you’ve paid for the service in the 12 months before the claim. Where the law allows us to limit our liability for a failure to meet a consumer guarantee, our liability is limited to supplying the service again or paying the cost of having it supplied again.

If we change these terms in a way that affects your subscription, we’ll email you before the change applies to your next period.

Questions about these terms: [email protected].